What is Digital Marketing?
Marketing means the advertisement of a product either online or offline. Digital Marketing, a form of Marketing using which anyone can advertise their product digitally to a huge number of people.
Digital marketing means the advertisement of products online by using the Internet. So that it can reach out to the correct person(means who really need it) in simple and easy steps.
Before digital marketing, the owner of the product use poster templates, banners, etc… to advertise their product but now this is Digitalize. ‘
They also use TV, magazine, newspapers to advertise their product, and sometimes they contact people in their homes and ask them to buy their product but these all efforts were not effective.
Earlier method takes a lot of time, money and man power to advertise a product within a city or area which now replaced by digital marketing.
Do you know?
The whole Digital Marketing uses the term “Persuade”. Persuade means to induce someone with arguments or reason and if you understand this then you can be digital marketing experts.
Best Example of Digital Marketing
The best examples of digital marketing are- Email Marketing, YouTube Marketing, Content Marketing, etc…
Why Digital Marketing?
1- It is cost effective than other forms of Marketing.
2- Digital Marketing requires lesser man power and time.
3- You can easily reach all corners of the world.
4- You can easily target the correct people or customer for your product in lesser efforts.
5- Various techniques available.
6- High Salary in Digital Marketing Jobs.
Types of Digital Marketing
Email Marketing is a digital marketing strategy. It’s the best way of reaching the customer and communicates with the customers. It’s a simple, easy and efficient way. You can easily get feedback from the customers. In Email Marketing, you have sent emails to the customers and you have to persuade them anyhow so that they can buy your product.
The best website for Email marketing is MAIL CHIMP. If you are a beginner then you can undoubtedly use this website as Gmail doesn’t allow you to send a huge number of emails at a time.
Content marketing is a strategic marketing approach. It is a marketing strategy in which valuable and unique content sare created and shared among various platforms to attract more and more users.
Content is created for free and distributed. The content may be of any type like news, video, blogs, photos, articles, etc…
The content marketing helps in creating the brand loyalty to a company. And try to persuade the customers to buy the companies product.
Social Media Marketing
It is used to advertise products. Social media such as Facebook, Instagram, Snapchat, Linkedin, etc… is globally connected and the best platforms advertise a new product to increase sales. It helps you reach customers simply and easily by joining them in a group or joining them as a friend or followers.
In social media marketing you have to do many thing like selling of your products, knowledge sharing, brand awareness, etc…
SEO is a technique to rank a website or website’s post on the first page of any search engine so that the website can get a huge amount of traffic. If you are an SEO expert, then you can charge for your work.
In this technique, you have to rank a website on the first page of a search engine. And in return, the website’s owner will pay you a huge amount of money.
Website owners invest thousand dollars to rank their website either by adding backlink to their website or by hiring any SEO expert.
Affiliate Marketing is a method of online earning. In affiliate marketing, you have to sell the product of any company on your Internet platforms like a blog, YouTube, Instagram, Facebook, etc… . And in return, you will get a few percent commission on each product sale.
At present, it is in the top list of digital marketing no other methods can beat affiliate marketing in present times.
Let’s understand with example-Suppose you sell a product which costs 100$ then you will get 5$ to 25$ commission on that sale. Electronic devices and online courses give a high commission on each sale.
If you are a blogger, YouTuber, and Instagrammer (having a huge number of followers) then affiliate marketing is best for you.
PPC (Pay Per Click)
Pay Per Click can easily understand with an example, suppose you visit a blog and click on an Ad on that blog then the advertiser will pay to the blogger for each click on their Ads, so this is called pay per click.
Near about all bloggers earn money through pay per click.
Instant Message Marketing
Many times we have noticed that a message with an unknown number or sometimes known forwarded on our mobile phones that is related to a product may be any electronic kind of stuff, maybe related to finance, etc… These all messages are the example of Instant messaging.
In instant message marketing, a bulk of the message is sent at a time to the customer which may contain some affiliate links, product links, details of any gadgets, etc… so that customer may know, think and purchase the product.
If you are reading this then I am damn sure that you know what Television Marketing is? But you never relate it with digital marketing. Now I will make you understand.
When you watch TV then there is a short duration gap of Ads. That Ads is generally about products (soap, soft drinks, vehicles, etc…) and online marketing like Flipkart or Amazon to buy a phone or any other electronic kind of stuff. This is known as television marketing.
The owner of the company pays television channel to show their adds on their channels or platforms.
Application is also a technique of digital marketing. In Application Marketing, owners of the product run their ads on the Application so that the viewers can aware of their product.
This is the best way of product branding after social media marketing. Application owners charge for each ad on their platform and the charge usually depends upon the number of users of the application. High the number of users more will be the charges for each ad.
SEM (Search Engine Marketing)
This can be easily understood with an example. When you search for any keyword on a Search Engine will see some Ads website ranking on the first page of the Search Engine.
For example – when you make a search for the keyword “Domain” on the Internet you will see some Ads of website on top of the page.
This website pays Google to show their ads on the top of the page so that customers can buy from their websites, this is the best example of Search Engine Marketing. The same process you can see on YouTube.