Before coming to the main topic ” Difference between SEO and SEM”, I want to explain to you what is SEO? and what is SEM? for your knowledge.
What is SEO?
SEO is a techniques of driving traffic on a website and SEO stands for Search Engine Optimization. In simple terms, it is the process of improving any website so that search engine can also recommend it.
All the steps that could drive traffic on a blog that may be Keyword Research or Backlinks or Advertisement and promotion, etc… fall under SEO.
By doing the SEO of a post or a website anyone can get heavy traffic either their blog is new or a few years old.
But without SEO the growth of a blog or website is not possible.
What is SEM?
SEM is a technique to drive heavy traffic as well as boost up the sale or business. SEM stands for Search Engine Marketing.
It’s a digital marketing strategy that is used to increase the visibility of a post or website on the first page of the search engine.
SEM will increase the visibility of your website on SERP(Search Engine Result Page). This means that whenever someone searches for a keyword then your website will appear on the first page of the search engine. And it’s a high probability to click by users.
Let’s understand with an example- When you search for hosting or mobile on Google Search Engine, the top 2 or 3 results are the ads.
In the image you can see that the first 2 results are Ads and this is SEM. And rest of the results are SEO.
The order of the ads displayed on the SERP depends upon money. The highest payer’s website will be at the top of the page.
Difference between SEO and SEM
|SEO stands for Search Engine Optimization.||SEM stands for Search Engine Marketing.|
|This technique is free of cost.||This is paid technique and requires more money.|
|Its results can be seen after the Ads on SERP.||It can be seen at the top of SERP.|
|The SEO can be applied to the SEM.||SEM cannot be applied to SEO. And includes SEO and PPC both.|
|SEO used to get high traffic||SEM used to get high traffic as well as to boost up sales and business.|
|It’s time taking process.||It’s a fast process.|
|SEO is a slow process but it adds value to your website.||SEM is a fast process, but it does not add value to your website.|
And It will be effective till the deal or the money you pay.